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Whitespark: Local SEO Tools, Software & Citation Services

Whitespark provides a suite of local SEO tools, software, and services designed to help businesses improve their local search rankings, manage Google Business Profiles, build citations, collect reviews, and optimize their overall local presence. The platform emphasizes affordability, actionable insights, and support for small businesses, agencies, freelancers, multi-location enterprises, and everyone involved in local SEO.

Key Offerings

• Local Platform: A centralized tool to manage Google Business Profiles, edit locations in bulk, prevent unwanted updates, and more.
• Local Rank Tracker: Tracks local and organic rankings across locations to monitor performance.
• Local Citation Finder: Discovers new citation opportunities and monitors existing citations.
• Reputation Builder: Automates the process of acquiring online reviews to enhance online reputation.
• Review Checker: Provides a quick view of a business’s online reviews and ratings.
• Google Review Link Generator: Creates customized links to encourage customers to leave Google reviews.
• Freshness Distance Calculator: Helps determine how often content updates are needed to maintain rankings.
• Listings & SEO Services: A range of professional services to improve rankings and conversions, including listing management and optimization.
• Yext Replacement Service: A more affordable alternative to Yext with effective results.
• Enterprise Services: Solutions tailored for multi-location and enterprise-level local search challenges.
• Free Tools: A set of no-cost tools to test and gain quick insights into local SEO performance.

How Whitespark Helps Your Local SEO

• Manage GBP data: Use Local Platform to control and optimize Google Business Profiles across locations.
• Track performance: Local Rank Tracker provides ongoing visibility into ranking movements for targeted keywords and locations.
• Build citations: Local Citation Finder identifies new opportunities and tracks the state of existing citations.
• Acquire reviews: Reputation Builder automates review generation to boost online reputation.
• Improve listings: Listings Service helps build and clean up local business listings to strengthen local signals.
• Optimize resources: Enterprise Services tailor solutions for large teams and multi-location brands.
• Access insights: The platform offers resources, research, and training (Local Insider newsletter, videos, guides, and courses).

How It Works

• Sign in to the Whitespark platform and select the desired tool (GBP management, rank tracking, citations, reputation, etc.).
• Use Local Platform to manage Google Business Profiles, edit locations in bulk, and prevent unwanted updates.
• Run Local Rank Tracker to monitor rankings over time and across locations.
• Use Local Citation Finder to discover new citations and track existing ones for consistency.
• Leverage Reputation Builder to automate review requests and monitor sentiment.
• Access additional services (Listings Service, Yext Replacement Service, Enterprise Services) as needed for deeper optimization.

Pricing & Resources

• Whitespark offers software and services with pricing designed for small businesses, agencies, freelancers, and multi-location enterprises.
• Access free tools and educational resources, including the Local Insider newsletter, videos, research, and guides such as the Local Search Ranking Factors and GBP optimization resources.

Safety and Best Practices

• Use tools to improve your own business listings and reputation. Do not misuse reviews or citations to manipulate rankings in ways that violate platform policies.

Feature Summary

• Local Platform for GBP management and bulk location edits
• Local Rank Tracker for ongoing ranking visibility
• Local Citation Finder to discover and monitor citations
• Reputation Builder to automate review generation
• Review Checker for quick sentiment and rating insights
• Google Review Link Generator to create shareable review links
• Freshness Distance Calculator to plan content updates
• Listings Service to build, clean up, and optimize listings
• Yext Replacement Service as a cost-effective alternative
• Enterprise Services for multi-location and large-scale deployments
• Free tools and educational resources for local SEO