Sounder
Open siteMarketing & Advertising
Introduction
Maximize audio advertising potential with AI-driven insights
Sounder Product Information
Sounder AI Overview
Sounder AI is an audio-focused platform that helps podcasters and advertisers maximize reach, relevance, and brand safety through contextual targeting, end-to-end audio insights, and seamless CMS integrations. The tool emphasizes topic-level contextual targeting, brand suitability, and monetization workflows, enabling publishers and brands to align content with values and performance goals.
Key Capabilities
- Contextual Targeting at the marker level to pair podcast topics with relevant ads and audiences.
- Brand Safety & Suitability to ensure campaigns and publications reflect brand values and risk thresholds.
- Promotional Content creation, including episode summaries and social posts to boost reach.
- End-to-End Audio Insights for monetization and optimization across the podcast catalog.
- Integrations with major CMS and ad stacks (e.g., Triton Digital CMS, Spreaker, Omny Studio, Megaphone) for streamlined workflows.
- Brand Suitability & Contextual Insights powered by AI to inform smarter media decisions.
- Content safeguards to maintain safe, positive associations for brands.
- Dashboard-oriented data synthesis: GARM & IAB data, transcripts, and audio classifications.
- Exportable data to fit into existing workflows and programmatic buys.
- Collaboration-ready: supports publishers and brands working together on campaigns and content.
How It Works
- Analyze podcast content to identify topics and context at the marker level.
- Apply contextual targeting rules to align ads with the most relevant episodes, segments, and audiences.
- Evaluate brand suitability using GARM and IAB standards before delivery.
- Generate tailored promotional assets (summaries, social posts) to amplify reach.
- Integrate seamlessly with your CMS and ad stack for streamlined delivery and reporting.
Use Cases
- Advertisers: Craft contextually aligned campaigns that match show topics and episode themes.
- Publishers: Maintain brand safety while maximizing inventory value and monetization potential.
- Agencies: Plan, target, and report campaigns with robust brand suitability controls.
- Platforms: Provide insights and dashboards to showcase content value and monetization opportunities.
Safety and Brand Governance
- Brand Safety & Suitability: Guarantee campaigns meet safety thresholds and align with brand values.
- Contextual Insights: Leverage AI-driven data to avoid unsafe or questionable content.
- End-to-End Controls: Publish, target, and report with full governance and transparency.
Core Features
- Contextual Targeting at the marker level to align ads with precise podcast moments
- Brand Safety & Suitability enforcement across campaigns and publications
- Promotional Content generation (episode summaries, social posts) to boost reach
- End-to-End Audio Insights for monetization and content optimization
- Seamless CMS and ad stack integrations (Triton Digital CMS, Spreaker, Omny Studio, Megaphone, etc.)
- Show and episode-level data insights for granular targeting
- GARM and IAB-aligned brand suitability scoring
- Transcript and audio data exploration for deeper context
- Exportable data to fit existing workflows
- Dashboard-driven analytics for planning and reporting
Integrations & Workflow
- CMS Integrations: Triton Digital CMS (Spreaker and Omny Studio) and major ad stacks to ensure smooth delivery.
- Workflow: Publish, target, report — all with centralized control and brand safety checks.
- Data Export: Move podcast data from Audio Insights dashboard into existing tools and processes.
Why Choose Sounder AI
- AI-powered contextual targeting improves ad relevance and engagement.
- Strong emphasis on brand safety and suitability for responsible advertising.
- End-to-end solution from content analysis to monetization insights.
- Flexible, CMS-native integrations reduce friction in publishing and ad operations.
- Clear dashboards and data exports support data-driven decision making.
Safety and Legal Considerations
- Ensure compliance with platform terms when using AI-generated summaries or assets.
- Maintain transparency with audiences about contextual advertising and data usage.
Summary
Sounder AI delivers contextually targeted, brand-safe podcast advertising and monetization tools, backed by AI-powered insights and robust CMS integrations. It enables publishers and brands to work together efficiently while maintaining control over brand safety, audience alignment, and content quality.