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Tangent AI

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Marketing & Advertising

Introduction

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Tangent AI Product Information

Tangent.AI — The Ultimate AI-powered customer engagement platform for beauty brands

Tangent.AI helps brands onboard and engage shoppers using AI-powered Selfie Quizzes, dynamic routines, Beauty Insights, and personalized marketing campaigns. It enables personalized experiences from first visit to purchase, backed by data-driven insights from the world’s largest beauty shopper behavioral data pool.

Overview

  • AI-powered customer engagement platform focused on beauty brands
  • Delivers selfie-powered skin/hair quizzes, personalized routines, and CRM integrations
  • Combines data-driven insights with automated marketing to boost engagement, conversions, and average order value (AOV)
  • Emphasizes ease of implementation and ongoing optimization through dashboards and analytics

How It Works

  1. Selfie Quiz + Skin/Hair Analysis: Shoppers upload selfies to receive science-backed skin/hair insights.
  2. Personalization & Routines: Dynamic routines and product recommendations tailored to each shopper.
  3. CRM & Data Integrations: Integrates with existing CRM systems to segment audiences and trigger personalized campaigns.
  4. Beauty Insights: Access data-driven growth insights powered by Tangent's shopper behavior data.
  5. Engagement & Conversion: Deploy targeted experiences across channels to drive engagement and sales.

Core Features

  • AI-powered Selfie Quiz for personalized skin/hair analysis
  • Dynamic routines and product recommendations
  • Beauty Insights powered by large-scale shopper data
  • Personalization dashboards for real-time optimization
  • Audience segmentation with precision targeting
  • Before & After measurement to track progress
  • Offline engagement capabilities for omnichannel campaigns
  • CRM integrations to synchronize customer data
  • Easy onboarding and scalable for brands of all sizes
  • Transparent performance metrics (conversion rate, AOV, basket size, etc.)

Use Cases

  • Personalize shopper journeys from first visit to purchase
  • Increase engagement with selfie-powered quizzes and tailored routines
  • Improve conversion rates and average order value through data-driven campaigns
  • Segment audiences with precision and automate personalized marketing
  • Measure impact with Before & After progress tracking

Benefits & Performance

  • 2,000+ clients
  • 160%+ Conversion rate improvement
  • 220%+ Average basket size increase
  • 45% First-time shoppers

Getting Started

  • Sign up and connect your beauty brand profile
  • Configure Selfie Quiz questions and skin/hair analysis parameters
  • Enable CRM integrations and set up audience segments
  • Create personalized routines and marketing campaigns
  • Monitor performance in the dashboards and iterate based on insights

Customer Testimonials

  • Dinah Chapman, Marketing Head, Primally Pure: “We’ve been able to engage new customers with a selfie-powered skin quiz and increase AOV and new customer revenue.”
  • Tamar Mikhelashvili, Marketing Manager, Moroccanoil: “Excellent support and quick, seamless implementation.”
  • Rani Alfers, CEO, EMK Skincare: “This is the platform for skin quizzes—easy setup and execution.”
  • Jaye Alba, VP Ecommerce, Hello Seen: “Engaging, customized quiz experience that exceeded expectations.”

How to Use Tangent.AI

  1. Create a Selfie Quiz: Upload questions and configure the skin/hair analysis workflow.
  2. Set Up Routines: Define dynamic routines and product recommendations based on quiz results.
  3. Connect CRM: Link your CRM to synchronize customer data and enable personalized campaigns.
  4. Launch Campaigns: Deploy targeted experiences across channels.
  5. Analyze & Optimize: Use Beauty Insights and dashboards to track progress and iterate.

Safety & Compliance

  • Designed for legitimate customer engagement and consent-based data collection.
  • Data handled in accordance with applicable privacy policies and regulations.

Pricing & Resources

  • Free getting started option
  • Resources, FAQs, and support to help you maximize impact
  • Contact for a demo to see how Tangent.AI can fit your brand

What You’ll Get

  • AI-powered Selfie Quiz with skin/hair analysis
  • Personalization at scale with dynamic routines
  • Deep customer insights and data-driven marketing
  • CRM integrations for seamless data flow
  • Dashboards for progress tracking and optimization
  • High-impact metrics: conversion rate, AOV, basket size, and repeat purchases
  • Omnichannel engagement with offline capabilities