TopYappers is an AI-powered influencer discovery and analytics platform focused on TikTok and Instagram. It provides a comprehensive database of creators (over 12 million and growing daily) with advanced search, categorization, and data-rich profiles to help brands find, evaluate, and contact creators for product promotions. The system emphasizes data-driven discovery, niche targeting, and scalable outreach for creator marketing campaigns.
How it works
- AI-Powered Search & Filters: Use intelligent filters and 120k+ subcategories to pinpoint creators who align with your niche and campaign goals.
- Audio & Video Analysis: The platform analyzes millions of videos (audio-to-text and visual product recognition) to identify creators promoting relevant products.
- Smart Detection & Content Match: Finds creators mentioning similar products and surfaces promotional content that matches your brand.
- Analytics & Insights: Access engagement metrics, audience demographics, and performance trends to inform selection.
- Export & Compare: Export creator data (CSV), compare profiles, and build outreach lists for campaigns.
Core Features
- Very large, continually updated creator database (12M+ creators; 5k-20k new creators daily)
- AI-driven discovery with precise niche targeting (120k+ subcategories)
- Audio analysis to detect product mentions and reviews in videos
- Video analysis for visual product recognition
- Smart detection for similar product mentions across creators
- Detailed engagement and audience analytics
- Unlimited access to browse and export (CSV) with no per-creator limits
- Categorization and advanced filters for efficient searching
- Plans with API access and priority support
- Regular data updates every 6 months (with more frequent updates for some creators)
Tools & Capabilities
- Smart Search & Filtering: Filter millions of creators using AI-powered criteria.
- Analytics Dashboard: Track key metrics, audience insights, engagement trends, and performance.
- Export & Integration: Export creators in CSV, integrate with workflows via API (available on plans).
- Niche Targeting: 50+ main categories and 120k+ subcategories to match your product niche.
- Creator Profiles: Comprehensive data including biography, audience data, and promotional history.
- Decision Support: Data-driven recommendations to optimize creator selection and campaign ROI.
Pricing Plans
- Monthly: Instant access to 12M+ verified creators, $149 (discounted from $30? – note: pricing in dataset shows both “$149” and “$30 USD” but actual cadence may vary; see the platform for current pricing)
- Yearly: MOST POPULAR, $490 (discounted from $120? – savings noted) with benefits including unlimited exports, API access, priority support, and early feature access
- Trial: CSV sample of 100 creators available to evaluate data quality
Pricing details are subject to change; contact sales for current offers.
Use Cases
- Discovery and outreach for influencer marketing campaigns
- Campaign planning with data-backed creator selection
- Competitive intelligence and trend tracking within creator ecosystems
- Large-scale sourcing for product promotions, launches, and affiliate programs
Safety and Compliance Considerations
- Ensure compliance with platform terms of service and advertising regulations.
- Obtain proper permissions and disclosures when partnering with creators.
- Verify creator authenticity and relevance to avoid brand misalignment.
Quick Start
- Browse or search for creators by category, niche, or keywords.
- Review profiles with AI-driven insights and engagement metrics.
- Export a list of target creators and initiate outreach via integrated tools or external workflows.
- Monitor performance metrics to optimize ongoing campaigns.
What’s Included
- AI-powered creator discovery and smart filtering
- 12M+ verified creators with daily updates
- Audio and video analysis for product mentions and recognition
- 50+ main categories and 120k+ subcategories for precise targeting
- Engaging analytics dashboard with audience insights
- CSV exports and API access on eligible plans
- Daily updates and data enrichment to keep results fresh