Twain – Copywriter at scale
Twain is an AI-powered outbound copywriting assistant designed to scale personalized messaging for multi-channel allbound campaigns. It helps sales and marketing teams generate thoughtful, 1:1-like sequences, build and expand lead lists, and enrich profiles to drive higher deliverability and engagement across channels.
Key value
- Speed up the creation and iteration of multi-channel outreach campaigns.
- Personalize messages at scale with human-like quality.
- Leverage lookalike audiences and enriched profiles to improve targeting.
- Improve email deliverability and engagement through unique, non-spintax copy.
- Integrate with existing stacks and workflows to accelerate go-to-market motions.
How it works (high level)
- Find lookalikes to identify similar companies and roles for new lead generation.
- Build new lead lists or expand existing ones using lookalike searches.
- Generate message frameworks and 1:1 sequences tailored to prospects.
- Export campaigns anywhere and review/edit sequences with human-in-the-loop support.
- Use built-in data enrichment by connecting to LinkedIn profiles to populate prospect details.
Practical usage scenarios
- Create multi-channel campaigns (email, LinkedIn, etc.) with personalized sequences.
- Enrich leads automatically to ensure messaging resonates with target roles and companies.
- Iterate and optimize copy with fast A/B style experimentation.
- Ensure deliverability by generating unique, non-spintax messages that avoid spam filters.
What customers say
- Twain is praised for delivering human-sounding copy at scale and improving deliverability across campaigns.
- It’s used by teams to save hours of copywriting work while maintaining relevance to each lead.
Core capabilities
- Generate 1:1 sequences for multi-channel allbound campaigns
- Lookalike searches to find similar leads and companies
- Build and expand lead lists with enrichment data
- Intelligent writing copilot for message frameworks and personalization
- Export campaigns to preferred platforms and formats
- Human-in-the-loop to review and adjust generated sequences
- Automatic relevance signals to tailor value propositions to prospect needs
- Built-in data enrichment from LinkedIn profiles
- Deliverability-focused copy that minimizes spam risk
- Pricing plans and free trials to fit team sizes
How to get started
- Sign up for the Twain platform.
- Use lookalike searches to find new leads or import existing lists.
- Generate 1:1 sequences and personalize at scale.
- Review with human-in-the-loop adjustments and export to your stack.
Safety and best practices
- Use responsible, consent-based outreach and avoid deceptive or misleading representations.
- Leverage personalization thoughtfully to respect recipient context and privacy.