WorkMagic

WorkMagic | Growth by Science is a marketing experimentation and measurement platform designed for ecommerce brands to quantify the true impact of marketing efforts. The platform automates incrementality testing and integrates results into attribution models and MMM (Marketing Mix Modeling) to optimize media spend and drive profitable growth. It offers quick onboarding, Shopify integration, and actionable insights for budget allocation across channels.

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How it works

1. Connect accounts: Quick onboarding to link your store and marketing channels (Shopify integration preferred). No heavy tech support required.
2. Schedule incrementality tests: Run controlled experiments to measure the true incremental impact of marketing activities.
3. Review results: Calibrate attribution models and MMM with incrementality signals to obtain precise, actionable insights.
4. Optimize spend: Use insights to determine optimal daily ad spend and budget allocation across channels to improve iROAS and profitability.

Estimated setup time: a few minutes to connect accounts; first test can be launched within a week.

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Core capabilities

• Fully automated incrementality testing: end-to-end automation from eligibility to test design, hold-out setup, and result calibration.
• Geo incrementality testing: create test and control groups in comparable geographic areas to measure in-market effects.
• Incrementality-based attribution: tests feed signals to refine attribution models for more accurate measurement.
• Incrementality-calibrated MMM: integrate test results into MMM for optimized multi-channel budgeting.
• Halo effect measurement: assess impact across all sales channels (DTC, Amazon, wholesale, retail, etc.).
• Seamless onboarding: fast setup with Shopify and other data sources; no coding required.
• Actionable budget insights: recommended daily spend and allocation strategies based on incrementality results.
• Data-driven, automated insights: precise granularity for better decision-making.
• Flexible data sources: connect marketing channels, marketplaces, and first-party data.
• Customer success and benchmarks: proven results and testimonials from ecommerce brands.

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Why brands choose WorkMagic

• Accurate measurement of incrementality to avoid wasteful spending.
• Integration of incrementality results into attribution and MMM for coherent insights.
• Quick time-to-value with easy onboarding and actionable recommendations.
• Proven impact on MER, ROAS, and CAC through data-driven optimization.

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Use cases

• Online DTC brands seeking precise channel optimization.
• Brands needing halo-effect understanding across marketplaces.
• Retailers wanting to calibrate MMM with real incrementality signals.

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Notes

• Requires ~3,000 orders per month for standard incrementality testing (adjustments possible for lower volumes).
• Regions and test design options supported to fit business needs.